On June 5, 2024, Camel Energy GmbH (hereinafter referred to as "Camel Germany"), the European headquarter of Camel Group, was officially unveiled in Düsseldorf, Germany, marking a solid step forward in the globalization strategy of Camel Group. Many industry leaders and partners witnessed this important moment together.

Wang Jun, Secretary of the Party Working Committee of Xiangyang High-tech Zone, Sun Feng, Director of the Foreign Affairs Office of Xiangyang Municipal People's Government, Xu Yong, Secretary of the Party Working Committee of Xiangyang Dongjin New District (Economic Development Zone), and other guests, Liu Zhili, Director of Camel Group, Wu Lei, General Manager of Camel Group International Business Department, Li Peifeng, General Manager of Camel German Company, representatives of high-end automotive industry partners from European countries such as Germany, the United Kingdom, Ireland, and other group leaders attended the ceremony.

Li Peifeng, General Manager of Camel Germany, delivered a welcome speech, emphasizing Camel Group's determination in the international market and firmly believing in creating a better future with global partners.

Secretary Wang Jun warmly congratulated the unveiling of Camel Group's European headquarters, saying that this is an important milestone in the development of Camel and Xiangyang. He also praised Camel Group for its active move towards the world and encouraged Xiangyang enterprises to learn from its experience and explore the international market. Xiangyang High-tech Zone will fully support the internationalization of enterprises and provide all-round support such as talents, technology and services. At the same time, he wished Camel European Headquarters to flourish and become a bridge for Sino-German economic and trade cooperation, and looked forward to its leading Xiangyang enterprises to create brilliance together.

Camel Group Director Liu Zhili and Camel Group International Business Department General Manager Wu Lei both delivered important speeches at the opening ceremony. They jointly emphasized the significance of the unveiling of the European regional headquarters in the global strategic layout of Camel Group. Director Liu Zhili said that this move marked a solid step in the internationalization process and demonstrated confidence in the global market. General Manager Wu Lei emphasized that the European headquarters will provide Camel Group with a broader development space and promote in-depth cooperation with international partners.

At the opening ceremony, representatives of partners from the UK and Ireland delivered speeches. They expressed their eager expectation for further deepening cooperation with Camel Group and jointly looked forward to the bright prospects of jointly exploring broad development opportunities in the field of new energy.

Camel Germany General Manager Li Peifeng outlined Camel Group's internationalization strategy and the direction of the European headquarters. Since 2023, the Group has significantly accelerated its internationalization process by hiring a professional team and has improved its global layout in North America, Malaysia, Indonesia, Germany and other places. Its localization development includes factory construction, production and expansion. At present, Camel products have been sold in more than 80 countries and regions, with overseas market sales increasing by 80%, and overseas brand promotion and independent brand sales doubling. At the same time, the Group cooperates with well-known overseas automobile manufacturers to actively develop new projects to consolidate and expand market share.

At the ribbon-cutting ceremony, leaders of Xiangyang High-tech Zone, Director of Xiangyang Foreign Affairs Office, Camel Group Director, International Business Department Executives and partner representatives jointly cut the ribbon for Camel Group's European Regional Headquarters, marking the official establishment of Camel Group's European Regional Headquarters.

Looking forward to the future, the headquarters will rely on the advantages of localized R&D, warehousing and services to provide European customers with excellent quality, efficient and convenient automotive battery solutions. We look forward to working hand in hand with European customers to explore a new future in the field of automotive batteries and contribute Camel's wisdom and strength to the prosperity and development of the global automotive industry.