Recently, Camel Group has reached a strategic cooperation with "Tyreplus", an automotive after-sales service brand under the Michelin Group, to find the right points of cooperation based on respective resources and product advantages, and to comprehensively expand the cooperative relationship in multiple fields such as products and services. Camel Group will provide battery distribution, recycling, product training and other solutions for more than 1,600 Michelin Tyreplus auto repair chain stores across the country. Tyreplus will also expand higher-quality auto parts categories for many car owners to achieve resource sharing and win-win progress.
Camel Group is an old national brand with a history of more than 40 years. With excellent product quality and excellent after-sales service, Camel brand occupies a leading position in the field of automotive low-voltage lead-acid batteries, providing battery supporting services to more than 200 well-known automotive OEMs. At the same time, more than 90,000 terminal stores across the country and online official flagship stores of major e-commerce platforms have opened a new one-stop service model for consumers to purchase, replace, install and recycle car batteries. Up to now, Camel batteries have a strong position in both the market share of the main engine supporting market and the market share of the domestic maintenance and replacement market.
Michelin Tyreplus is an automotive after-sales service brand launched globally by Michelin Group in 2002. In 2003, Tyreplus opened its first store in Shanghai, breaking the gap in the domestic "automobile service chain" field at that time and providing a role model for the standardized and systematic development of the industry. After 20 years of hard work, Tyreplus has more than 1,600 chain stores in China, covering more than 280 domestic cities. This cooperation is not only a breakthrough for both companies, but also a powerful practice for both parties to insist on win-win cooperation. It enhances the core competitiveness of both parties in their respective fields and also releases stronger brand effectiveness.
As the number of cars in our country increases year by year, how to meet the latest car owners' needs for car use and maintenance with high-quality services has become the focus of the industry. After Camel Batteries enter Michelin Tyreplus, the products will be put on the shelves of the Michelin Tyreplus supply chain DCP platform and sold to Michelin Tyreplus chain auto repair shop customers. Through the O2O model, the local Unonda service provider will complete subsequent delivery services. Battery products can be delivered and installed in as little as 28 minutes.
Since Tyreplus stores are mostly concentrated in first-, second- and third-tier cities, the mid-to-high-end customer group car owners account for a large proportion. The in-depth cooperation between Tyreplus and Camel Group can, on the one hand, expand the categories of Tyreplus auto parts, and on the other hand, further increase the market share of Camel Battery in the automotive aftermarket replacement business. Both parties will leverage their own advantages to expand cooperation ideas and integration. With multiple resources, we can meet the growing new demands of the market, achieve strong alliances and win-win cooperation, and work together to achieve leapfrog development, and also bloom new vitality for the automotive industry.
In the future, Camel Group will continue to embrace diversified consumer demands, form a high-efficiency, high-quality service "closed loop" with the help of Unonda service providers, and carry out multi-level and multi-field strategic cooperation with leading companies inside and outside the industry to innovate and integrate It will leverage the future landscape of the industry and develop new explorations in car maintenance needs!
